The Group

ACTING WITH CONVICTION

Acting with conviction

Such is our signature, our promise, and our commitment as a holding devoted to the management of a portfolio comprising diverse business activities. It is also the state of mind which drive us and the philosophy which guides our steps, whether they are taken individually or collectively, and in all the actions that we undertake. It is likewise the value that we convey to our staff members, our partners, our customers, and the company, as a whole.

Acting with conviction

This consists in committing an investment that is responsible and with sustainable and positive footprint not only on our immediate environment but also on our various stakeholders. All of this is achieved by choosing business activity sectors which hold out genuine added value for the economy and society; by having staff members who share our sense of commitment and act for the benefit of each and all; and by working with partners who have the same determination to act in their DNAs to impact positively on the socio-economic development of our country and of Africa.

Acting with conviction

This means allowing our staff members to make the most of a wholesome environment that is favorable to the development and evolution of their careers and talents—an environment that enlists the participation of each and all in order to serve a common vision. To this end, we have set up an integrated team that is committed, well-trained, fulfilled, and strongly devoted to the creation of value. And this enables the Holding, along with its various branches and subsidiaries to follow a long-term strategy with a durable positive impact.

Acting with conviction

This entails acting at the service of sustainable development, by placing corporate social responsibility at the center-stage of its strategy and its culture, by fostering equal opportunity, dignity, and the improvement of living conditions, and collaborating with and supporting social and associative actors who have demonstrated their reliability, commitment, and conviction as to the causes they are defending.

Acting with conviction

This is the vision that we have and uphold: an ethical, positive, responsible, and sustainable economy—one that serves the welfare of everyone and strives after a better quality of life.