The Group

Our History

1957

Creation of Cite Dejamaa Company, which was behind the construction of the Sbata District in Casablanca

1967 - 1969

Acquisition of the SMEA and SATA farming estate, covering respectively 120 hectares and 268 hectares of land in the Beni-Mellal region.

1989

Creation of AL HOCEINIA Holding which combines a significant part of Laghrari Group’s business activities.

1994

Construction of shopping galleries in the Casablanca city center (which is made up of 13,000 m² of rental space).

1996

Realization of the LAIMOUN housing estate, in partnership with AL-MADA Group, which is behind the development of the LAIMOUN District (a district stretching over 50 hectares of land)

1998

Establishment of a financial participation branch which would allow AL-HOCEINIA to tap and invest in new markets

2002

Creation of ELFAL Real Estate Group, in partnership with the BENNANI-SMIRES Group (4000 apartments)

2005

Creation of EUROMAROC (300 apartments and villas), an entity which operates in upscale sea-resort real estate in the Tamouda Bay region

2008

Change of the governance mode and definition of a new strategic vision, under the aegis of Directors and CEO's MRRS. Mohamed and Hamza Laghrari.

2011

Creation of Miftah Real Estate Group for the purpose of building social housing

2012

The Group is selected in the framework of an invitation to tender launched by the European Union in 2011 bearing on the construction of low-energy-consumption housing units.

2014

Delivery of the first social housing

2015

Certification of Fal Hana project with the “Iltizam (commitment) Label”

2016

Launch of the new brand “Miftah Residences” to cater to the requirements of middle-range standing housing segment.

2017

Penetration of the Marrakech area through the launch of the Miftah Atlas Project

2018

Launch of Miftah Sahill, a flagship project in the city of Agadir, comprising several residential, tourist, and entertainment components.

2019

Launch of the “high end housing brand Heritage”, through the launch of the Cabo Huerto Project

2020

Integration of a new trade-line, the hotel industry. Inauguration of a 4* hotel in Casablanca. Diversification of the agricultural branch ( red berries and almond trees).

2021

Creation of the AH AFRICA subsidiary, an entity dedicated to our business activities in Africa.
Acquisition of a school with a capacity to receive 1,600 pupils.

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